From the Journal

Style Stories & Tips

Fashion advice, styling tips, and stories from behind the label.

How to Care for Your Embroidered Ethnic Wear

May 06, 2026 · Ajay Binani

Simple tips to keep your favourite pieces looking brand new

April 29, 2026 · Ajay Binani

What to wear to every wedding event — from Haldi to Reception

April 22, 2026 · Ajay Binani

A complete guide to wearing your suit set from casual day to festive night