1. Dry Cleaning: The Safest Option

For heavily embroidered pieces — particularly those with zardozi, sequins, or mirror work — dry cleaning is non-negotiable. It prevents the delicate threads from fraying and ensures the structural integrity of the garment remains intact.

• Choose a dry cleaner experienced with high-end Indian ethnic wear.
• Always point out specific embellishments before dropping off.
• Remove the garment from plastic bags immediately; plastic traps moisture which leads to yellowing.
• Air the garment in a shaded, ventilated space before long-term storage.

"A garment that is cared for with love will always look like it was just made." — Suruchi Bhownani

2. Hand Washing: For Lighter Pieces

For simple kurtas or cotton suit sets, a gentle hand wash is sufficient. Follow these essential steps to avoid damage:

1. Use cool or lukewarm water; heat is the enemy of fine fabric.
2. Add a drop of mild liquid detergent or baby shampoo.
3. Submerge and gently swirl — never scrub or wring.
4. Lay flat on a clean towel to absorb moisture, then dry in the shade.

3. Storing Your Investment

Poor storage is the leading cause of embellishment loss. Protect your collection with these professional tips:

• Muslin Bags: Use cotton or muslin covers to let the fabric breathe.
• Fold Along Lines: Fold according to the embroidery pattern to prevent thread breakage.
• Acid-Free Tissue: Place tissue paper between layers to prevent color transfer.
• Store Flat: Heavy lehengas should never be hung; the weight can tear the fabric over time.

4. Fabric-Specific Reference

5. Ironing and Steaming

Direct heat can melt sequins or discolor delicate embroidery. Always iron on the reverse side with a protective thin cotton cloth between the iron and the fabric. Better yet, use a garment steamer—it’s significantly safer for luxury ethnic wear.

— Suruchi Bhownani, Founder & Designer